Innovation

By focusing on the overall advancement of pharmacogenomics (PGx) and precision medicine, the knowledge, motivation, and expertise to move research into the clinical space, and always striving to reward employee ideation.

Continuous Learning & Improvement

By being the ultimate champion of PGx, promoting ongoing education for ourselves, for our current and prospective customers, and for the industry at large, and driving thought leadership and being an industry authority.

Customer Centricity

By continuously proving bias toward action, keeping the patient front-and-center when it comes to decision making, and being a trusted partner and advisor in all facets of our business.

Accountability & Responsibility

By remaining financially prudent, acting ethically with all customers and colleagues, and prioritizing and maintaining data privacy, security, and confidentiality.